https://erumediagroup.com/blog/ PR, media and reputation insights from Erumedia Group, Lagos. en-ng https://erumediagroup.com/africa-public-relations-industry-beyond-publicity-global-respect/ https://erumediagroup.com/africa-public-relations-industry-beyond-publicity-global-respect/ Sun, 25 Oct 2026 10:00:00 +0100 Insights Ayobami Eruobami on why African public relations must move beyond publicity to become a strategic discipline that builds trust and earns global respect. https://erumediagroup.com/why-nigeria-must-invest-in-reputation-as-much-as-infrastructure/ https://erumediagroup.com/why-nigeria-must-invest-in-reputation-as-much-as-infrastructure/ Sun, 25 Oct 2026 09:00:00 +0100 Opinion Opinion by Ayobami Eruobami: reputation is national infrastructure. How strategic communication attracts investment, tourism and trust for Nigeria. https://erumediagroup.com/lifestyle-pr-essential-for-brand-growth-ayobami-eruobami/ https://erumediagroup.com/lifestyle-pr-essential-for-brand-growth-ayobami-eruobami/ Sun, 25 Oct 2026 08:00:00 +0100 News PR executive Ayobami Eruobami explains how lifestyle public relations grew Erumedia Group and Pressford, and why founders must manage their public image. https://erumediagroup.com/why-credibility-has-become-a-commodity-in-the-digital-economy/ https://erumediagroup.com/why-credibility-has-become-a-commodity-in-the-digital-economy/ Sun, 25 Oct 2026 07:00:00 +0100 Insights Ayobami Eruobami, founder of Erumedia Group and Pressford, on how credibility is now structured, distributed and traded in the digital economy. https://erumediagroup.com/insights-on-top-public-relations-firms-in-lagos-nigeria/ https://erumediagroup.com/insights-on-top-public-relations-firms-in-lagos-nigeria/ Thu, 16 Apr 2026 00:18:28 +0100 Agency A 2026 industry listing of top PR firms in Lagos highlights Erumedia Group’s hybrid model of public relations, digital publishing and media distribution. https://erumediagroup.com/erumedia-group-listed-amongst-top-public-relations-firms-in-lagos-nigeria/ https://erumediagroup.com/erumedia-group-listed-amongst-top-public-relations-firms-in-lagos-nigeria/ Thu, 16 Apr 2026 00:07:30 +0100 Agency Erumedia Group ranked among the top public relations firms in Lagos for media distribution, digital publicity, brand communications and its Pressford platform. https://erumediagroup.com/ayobami-eruobami-inducted-into-nigerian-institute-of-public-relations-nipr/ https://erumediagroup.com/ayobami-eruobami-inducted-into-nigerian-institute-of-public-relations-nipr/ Fri, 12 Dec 2025 15:25:00 +0100 Agency Erumedia Group founder Ayobami Eruobami has been inducted into the Nigerian Institute of Public Relations (NIPR) at a ceremony in Abuja, December 2025. https://erumediagroup.com/erumedia-group-shortlisted-businessday-sme-100-awards-2025/ https://erumediagroup.com/erumedia-group-shortlisted-businessday-sme-100-awards-2025/ Mon, 01 Dec 2025 15:27:00 +0100 Agency Erumedia Group has been shortlisted for the BusinessDay SME 100 Awards 2025, recognising its growth, innovation and contribution to Nigeria’s economy. https://erumediagroup.com/nigeria-independence-day-erumedia-group-national-unity-strategic-communication/ https://erumediagroup.com/nigeria-independence-day-erumedia-group-national-unity-strategic-communication/ Tue, 30 Sep 2025 15:41:00 +0100 News On Nigeria’s 65th Independence Day, Erumedia Group calls for transparent communication, media literacy and inclusive storytelling to rebuild public trust. https://erumediagroup.com/erumedia-group-celebrates-nigerian-workers-may-day/ https://erumediagroup.com/erumedia-group-celebrates-nigerian-workers-may-day/ Thu, 01 May 2025 10:00:00 +0100 Agency Erumedia Group, founded by Ayobami Eruobami, commends Nigerian workers on May Day and reflects on its journey as one of Africa’s leading PR firms. https://erumediagroup.com/nigeria-at-64-effective-communication-crisis-resolution/ https://erumediagroup.com/nigeria-at-64-effective-communication-crisis-resolution/ Tue, 01 Oct 2024 15:32:00 +0100 News Erumedia Group on why public relations is the unsung hero of crisis resolution in Nigeria, from countering misinformation to fostering national unity.